Privacy Policy


Effective date: May 15, 2022

Last updated on: May 11, 2022

mypursu Application is developed by Keyutech Private Limited. This Policy describes how mypursu and its Affiliates/Entities/Subsidiaries/Associates (collectively “mypursu, we, our, us” as the context may require) collect, store, use and otherwise process your Personal Information through mypursu website, mypursu Application, m-site, chatbot, notifications or any other medium used by mypursu to provide its services to you (hereinafter referred to as the “Platform”). By downloading and using mypursu, visiting the mypursu website, providing your information or availing our product/services, you expressly agree to be bound by this Privacy Policy (“Policy”) and the applicable service/product terms and conditions. We value the trust you place in us and respect your privacy, maintaining the highest standards for secure transactions and protection of your personal information.

This Privacy Policy is published and shall be construed in accordance with the provisions of Indian laws and regulations including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) that require publishing of the privacy policy for collection, use, storage, transfer, disclosure of Personal Information. Personal Information means and includes all information that can be linked to a specific individual and also includes Sensitive Personal Information (all Personal Information which requires heightened data protection measures due to its sensitive and personal nature), both, hereinafter referred to as “Personal Information”, excluding any information that is freely available or accessible in public domain. Please note, we do not offer any product/service under our Platform outside India. If you do not agree with this Privacy Policy, please do not use or access our Platform.

Information Collection

When you use the App and you will grant us a permission for that, we can:

  • Phone number - helps to identify the user and used for login purpose.
  • Name, Email Address - helps to identify the user.
  • Track your location. The geodata allow us to provide you with a better Service. As per your location, we are offering your better offers provide by our registered partners.
  • Read Identity – helps us find accounts on the device and read your own contact card to allow us to offer easier Login services
  • Contact list: If you allow the app to access permission for contact list, mypursu is entitled to use the contact list to send the money to the people who are registered with this application.
  • Read and modify Photos/Media/Files to allow you to read content such as pictures of receipts or evidences of your spending.
  • Read, modify or delete your content in storage – allow us store your content on your device.
  • Use Camera – allow us to take picture of your receipts and add your own audiovisual content.
  • View Wi-Fi connection – which allows us to switch from offline to online mode to synchronize your content.
  • The above permissions are opt-in and you can always change your setting in your mobile device in Settings – Apps – Permissions section.

Cookies or Similar Technologies

We use data collection devices such as "cookies" or similar technologies on certain pages of the Platform to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your device hard-drive/storage that assist us in providing our services. Cookies do not contain any of your Personal Information. We offer certain features that are only available through the use of a "cookie" or similar technologies. We also use cookies to allow you to enter your password less frequently during a session. Cookies or similar technologies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your device hard-drive/storage at the end of a session. You are always free to decline/delete our cookies or similar technologies if your browser/device permits, although in that case you may not be able to use certain features on the Platform and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar technologies on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties.

Information Sharing and Disclosures

Your Personal Information is shared as allowed under applicable laws, after following due diligence and in line with the purposes set out in this Policy. We may share your Personal Information in the course of your transaction with different categories of recipients such as business partners, service providers, merchants, affiliates, associates, subsidiaries, legally recognized authorities, regulatory bodies, governmental authorities, financial institutions, internal teams such as marketing, security, investigation team, etc. Personal Information will be shared, as applicable, on need-to-know basis, for the following purposes:

  • For enabling the provision of the products/services availed by you and facilitating the services between you and the service provider, as requested.
  • For completing a payment transaction initiated by you on a merchant site, where based on your instructions, the merchant requests to fetch your Personal Information from us.
  • For the purpose of processing your financial product subscription requests placed with us and ensuring that these requests reach the relevant financial institution whose service/product you have opted for.
  • If it is required by financial institutions to verify, mitigate, or prevent fraud or to manage risk or recover funds in accordance with applicable laws/regulations.
  • For services related to communication, marketing, data and information storage, transmission, security, analytics, fraud detection, risk assessment and research.
  • Enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.
  • If required to do so by law or in good faith we believe that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.
  • If requested by government authorities for government initiatives and benefits.
  • For grievance redressal and resolution of disputes.
  • With the internal investigation department within mypursu or agencies appointed by mypursu for investigation purposes located within or outside the Indian jurisdiction.
  • Should we (or our assets) plan to merge with, or be acquired by any business entity, or re-organization, amalgamation, restructuring of our business then with such other business entity.

While the information is shared with third parties as per purposes set out in this Policy, processing of your Personal Information is governed by their policies. mypursu ensures stricter or no less stringent privacy protection obligations are cast on these third-parties, wherever applicable and to the extent possible. However, mypursu may share Personal Information with third-parties such as legally recognized authorities, regulatory bodies, governmental authorities, and financial institutions as per purposes set out in this Policy or as per applicable laws. We do not accept any responsibility or liability for usage of your Personal Information by these third parties or their policies.

Storage and Retention

To the extent applicable, we store Personal Information within India and retain it in accordance with applicable laws and for a period no longer than it is required for the purpose for which it was collected. However, we may retain Personal Information related to you if we believe it may be necessary to prevent fraud or future abuse or if required by law such as in the event of the pendency of any legal/regulatory proceeding or receipt of any legal and/or regulatory direction to that effect or for other legitimate purposes.

Once the Personal Information has reached its retention period, it shall be deleted in compliance with applicable laws.

Reasonable Security Practices

We understand that as effective as our security measures are, no security system is impenetrable. Hence, as part of our reasonable security practices, we undergo strict internal and external reviews to ensure appropriate information security encryption or controls are placed for both data in motion and data at rest within our network and servers respectively. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited.

Further, you are responsible for maintaining the confidentiality and security of your login id and password. Please do not share your mypursu login, password, and OTP details with anybody. It shall be your responsibility to intimate us in case of any actual or suspected compromise to your Personal Information.

We have provided multiple levels of security to safeguard the mypursu Application by login/logout option. We have preventive controls implemented to ensure you use mypursu Application on your device and the same login credentials cannot be used on different device without any additional authentication/OTP.

Third-Party Products, Services, or Websites

When you are availing products and services of service providers on mypursu Platform, Personal Information may be collected by respective service providers and such Personal Information shall be governed by their privacy policy. You may refer to their privacy policy and terms of service to understand how your Personal Information will be handled by such service providers.

Our services may include links to other websites or applications when you visit our Platform. Such websites or applications are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can tell where you are by checking the URL in the location bar on your browser or on the m-site you are redirected to), use of any Personal Information that you provide on these websites or applications is governed by the privacy policy of the operator of the application/website, you are visiting. That policy may differ from ours and you are requested to review those policies or seek access to the policies from the domain owner before proceeding to use those applications or websites. We do not accept any responsibility or liability for usage of your Personal Information by these third parties or their policies.

Your Consent

We process your Personal Information with consent. By using the mypursu Platform or services and/or by providing your Personal Information, you consent to the processing of your Personal Information by mypursu in accordance with this Privacy Policy. If you disclose to us any Personal Information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Choice/Opt-out

We provide all users with the opportunity to opt-out of receiving any of our services or essential communications from us, after setting up an account. If you want to remove your contact information from all our lists and newsletters or discontinue any our services, please click on the unsubscribe button on the emailers.

Personal Information Access/Rectification and Consent

You can access and review your Personal Information shared by you by placing a request with us. Upon such revocation, you may lose access to services that were availed on the basis of the consent provided. In some cases, we may continue to retain your information as per the ‘Storage and Retention’ section of this Policy. To raise any of the above requests, you may write to us using the contact information provided under the ‘Contact Us’ section of this Policy.

In case you wish to delete your account or Personal Information, please use the ‘Contact us’ section of the mypursu Platform. However, retention of your Personal Information will be subject to applicable laws.

For the above requests, mypursu may need to request specific information from you to confirm your identity and ensure authentication. This is a security measure to ensure that Personal Information is not disclosed to any person who does not have a right to receive it or is not incorrectly modified or deleted.

In cases where you need any further information specific to the product/ services that you are availing, we request you to read through the Terms and Conditions specific to the product/service which is easily accessible through the mypursu Platform. For seeking any further information on the same, you can write to us at the details mentioned in the ‘Contact Us’ section of this Policy.

Children Information

We do not knowingly solicit or collect Personal Information from children under the age of 18 and use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are under the age of 18 years then you must use the Platform or services under the supervision of your parent, legal guardian, or any responsible adult.

Changes to Policy

Since our business changes constantly, so will our policies. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this Privacy Policy at any time without any prior written notice to you. We may, however, reasonably endeavour to notify you of the changes, it is your responsibility to review the Privacy Policy periodically for updates/changes. Your continued use of our services/Platform, following the posting of changes will mean that you accept and agree to the revisions. We will never make changes to policies in order to make it less protective of Personal Information already shared by you.

Contact Us

In case you have any questions, concerns, or complaints regarding the processing of your Personal Information or this Privacy Policy you may write to mypursu’s Privacy Officer using this link support@mypursu.com. We are committed to answer your questions within the reasonable time limit. Any delay in the resolution time shall be proactively communicated to you.